How long has the AVEENO™ brand used naturally active ingredients in its products?

The unique story of the AVEENO™ brand began back in 1945. In conjunction with the Mayo Clinic in America, the Musher brothers’ experimentation with raw cereals led to the discovery of a natural bath additive containing 100% colloidal oatmeal, known for its natural ability to hold in moisture and relieve dry, irritated skin. We are always on the hunt for new ingredients and products that better serve you and your family.